Dissecting Society

Apr 17
mymnemosyne:

“I’ve seen other ads from the ’70s and ’80s, particularly for Tonka trucks, that show girls like this–in clothes that look like they’re actually made for playing instead of making a fashion statement, and playing with toys in the same way boys would, even if it means getting dirty (gasp!). When we see ads that always show girls in pink, playing with “girl” versions of toys, or engaged in passive activities, that’s a particular marketing choice, not some inevitable, obvious way girls need to be depicted to sell products.”
— Gwen Sharpe, Sociological Images


THIS is how children’s toys should be marketed. I’m sick and tired of  princesses and ”pink versions” for girls and everything else for boys. I

mymnemosyne:

“I’ve seen other ads from the ’70s and ’80s, particularly for Tonka trucks, that show girls like this–in clothes that look like they’re actually made for playing instead of making a fashion statement, and playing with toys in the same way boys would, even if it means getting dirty (gasp!). When we see ads that always show girls in pink, playing with “girl” versions of toys, or engaged in passive activities, that’s a particular marketing choice, not some inevitable, obvious way girls need to be depicted to sell products.”

— Gwen Sharpe, Sociological Images

THIS is how children’s toys should be marketed. I’m sick and tired of princesses and ”pink versions” for girls and everything else for boys. I
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